I will avoid the crappy story that otherwise i would retell and conclude: and this is not jumping to conclusion.
1)People who believe TOI is the best daily amongst the rest- haven't read the others with any regularity or sincerity.
2) People quote from the TOI because they rarely read anything else.
3) TOI rarely writes for d nation- they write for their advertisers.
4) Fiction writing is also a part of your journalistic skills and in crises there is 'nothing wrong with enhancing the facts' - ref-India TV.
Realise, mediocrity or/ and sensation like tobacco is a habit that kills you in the long run.
